The picture book “Tsuchi no Nakani” won the Jury Special Award at the 44th “2023 Japan BtoB Advertising Awards”

Ishizaka Sangyo Co., Ltd. is pleased to announce that its picture book “In the Earth” won the Jury’s Special Award at the 44th 2023 Japan BtoB Advertising Awards. The

Japan BtoB Advertising Awards is a BtoB advertising contest organized by the Japan BtoB Advertising Association since 1980. Its goal is to highlight communication tools in the BtoB advertising field and promote the overall development and improvement of BtoB advertising. Winning works were selected in 15 categories, including the PR Magazine category, Magazine Advertisement category, Newspaper Advertisement category, and Website category.

■About the Winning Works
Title: In the Earth
Category: PR Magazine Category
Background:
“In the Earth,” the first picture book published on World Soil Day, was created by Ishizaka Sangyo and Ishizaka Organic Farm, which aims to recycle all waste materials. It was created as a “soil textbook” based on their experience of witnessing the increasing burden on soil caused by landfilling waste from daily life
. Soil is essential for the survival of humans and animals. What do we get from the soil? What do we need to create good soil? The book is designed to help children and adults alike to understand the profound nature of soil. We hope that this will be an opportunity for many people to learn about the importance and profound nature of soil. For

more information on the picture book “Inside the Earth,” please click here:
https://www.ishizaka-farm.co.jp/news/ehon/

For more information on the 44th “2023 Japan BtoB Advertising Awards,” please click here:
https://www.bbaa.or.jp/sogo/ 44th Award-winning Works